Legendary Local Restaurant Joins Newly-Signed ROCK'N FISH and Other
Well-Known Favorites within New Downtown Los Angeles Sports, Residential &
Entertainment District Set for December Grand Opening
LOS ANGELES, Sept. 4 /PRNewswire/ -- Trader Vic's at L.A. LIVE, the
newest addition to the legendary Polynesian restaurant chain, has leased
the final space within L.A. LIVE, the four million square foot downtown Los
Angeles sports, residential and entertainment district across from STAPLES
Center, it was announced by AEG, developers of L.A. LIVE. Trader Vic's at
L.A. LIVE is slated to open its doors to the public in 2009, according to
The Valencia Group, the restaurant management group that owns the legendary
destination.
Trader Vic's at L.A. LIVE will become part of an exciting mix of some
of the most popular restaurants coming to downtown Los Angeles beginning
this December, making L.A. LIVE the true dining capital of the sports and
entertainment capital of the world. Other restaurants opening at L.A. LIVE
include ESPN Zone, The Farm of Beverly Hills, Fleming's Steak House and
Wine Bar, Katsuya, Lawry's Carvery, New Zealand Natural Ice Cream, Rosa
Mexicano, Starbucks, Wolfgang Puck Bar and Grill, Yard House, and the
newly-signed ROCK'N FISH; the high-energy, popular South Bay seafood and
steakhouse featuring recipes influenced by the flavors of New Orleans and
Asia with a glamorous and fun atmosphere that has become a favorite for
casual dining, celebrations and special occasions.
Also located at L.A. LIVE will be the third location of the popular
Lucky Strike Bowling Lanes and Lounge, a fourteen-screen Regal Cineplex and
broadcast facilities for ESPN. In early 2010, L.A. LIVE will include a
54-story, 1001-room convention "headquarters" destination, featuring The
Ritz Carlton and JW Marriott hotels and 224 luxury condominiums, which will
be known as The Ritz Carlton Residences at L.A. LIVE.
The $2.5 billion L.A. LIVE development will also be the home of "more
music per square foot" than any other location in the United States when
the 2,300-capacity Club NOKIA L.A. LIVE, world-famous Conga Room, and
one-of-a-kind Grammy Museum join the recently opened 7,100-seat NOKIA
Theatre L.A. LIVE and the adjacent STAPLES Center within the development.
This will truly create a one-of-a-kind live "content campus," becoming the
heart and soul of the nation's entertainment capital.
"With its signature menu and style, Trader Vic's at L.A. LIVE is the
perfect complement to the L.A. LIVE campus," said Lisa Herzlich, senior
vice president & managing director, L.A. LIVE. "L.A. LIVE's exciting list
of tenants is now complete and we are on our way to becoming the newest
destination for unique dining and entertainment experiences in Los
Angeles."
Trader Vic's at L.A. LIVE's menu will include the Island-Asian fusion
dishes, famous tiki bar drinks and classic tiki decor and atmosphere that
has helped establish the Trader Vic's brand around the world. Most nights
of the week, Trader Vic's at L.A. LIVE will host live entertainment,
including Polynesian dancers and singers. As a franchise, Trader Vic's is
known for bringing Polynesian dining and entertainment to the U.S. and
other parts of the world. The Mai Tai was invented by Victor J. "Trader
Vic" Bergeron, who founded the Trader Vic's franchise in 1934 and helped
popularize the tiki culture.
"The Valencia Group's vision for their restaurant honors our storied
past," said Sven Koch, senior vice president for business development and
global operations for Trader Vic's. "We are confident that not only will
our long-time customers be pleased, but that Trader Vic's at L.A. LIVE will
attract a whole new generation of fans."
"As Los Angeles natives, we're extremely excited to be part of the L.A.
LIVE project which we believe is a major key to the success of the Downtown
revitalization," said John Valencia, a native Angeleno and senior partner
of the Valencia Group. "We are looking forward to a long and prosperous
relationship as we prepare for our grand opening in early 2009."
"Beginning this December, L.A. LIVE will be where people in Los Angeles
will come for the best in live entertainment and the best in dining and
ROCK'N FISH fits right in," said Herzlich. "The great menu and vibrant,
high energy scene that they are already known for in the South Bay is the
perfect fit for L.A. LIVE."
"I've been offered many opportunities to grow the ROCK'N FISH concept,
but it wasn't until AEG approached me that I was able to fully embrace an
expansion," says Michael Zislis, entrepreneur-restaurateur-hotelier, who
first captured the essence of Southern California with his original ROCK'N
FISH restaurant in Manhattan Beach, followed by SHADE HOTEL and, most
recently, his MUCHO ULTIMA MEXICANA, which opened last year. "It is really
exciting to bring our vibrant beach lifestyle downtown at L.A. LIVE!"
For more information on L.A. LIVE, visit: http://www.lalive.com
For more information on AEG, visit http://www.aegworldwide.com
ABOUT THE VALENCIA GROUP
For more information about The Valencia Group or Trader Vic's at L.A.
LIVE, contact John Valencia via e-mail at John@tradervicsla.com. Visit
http://www.tradervicsla.com to purchase your Trader Vic's LA limited
edition mug.
MEDIA CONTACTS
AEG/L.A. LIVE - Michael Roth Phone: 213-742-7155 - e-mail:
mroth@aegworldwide.com
L.A. LIVE - Melissa Trivino Phone: 323.202.1894 - email:
melissa.trivino@edelman.com
Trader Vic's - Lisa Elia Phone: 310-479-0216 - e-mail:
lisaeliapr@aol.com
ROCK'N FISH - Alexia Haidos Phone: 310. 450.6890 - e-mail:
alexia@doublea-pr.com
[Via Real Estate California]
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